To publish content of a specific topic, in which the user can also actively interact.
When blogging began in the late ’90s, the first type of blogger appeared was the online diary bloggers. These were people who wanted to take their daily journal online to share their experiences, feelings, and innermost thoughts with an audience. For the personal blogger, there were no rules to follow or themes to adhere. Their blogs were the open pages of their diaries, entered through a word processor and published on simple HTML pages.
Personal bloggers today tend to follow the same trajectory, although they no longer have to fight the barrier to entry of setting up a website. They can use Blogger, WordPress, Tumblr, and similar networks to start a blog in less than fifteen minutes and start sharing their brilliance with the world.
So what does a personal blogger write about? Everything. Some will focus on a particular interest, such as a hobby. Some will focus on something they are passionate about, like politics. Some will focus on a cause, like their struggle with cancer. Some will focus on whatever is on their mind at the time they start a new blog post.
The success of a personal blogger is finding others to share their writing. The best way to build a community for a personal blog is to find other personal bloggers who share the same interest. Once you have found them, start commenting on their blogs and connecting with them on social media. As you grow your interactions with other personal bloggers, they will begin to engage with your blog posts
Business bloggers are those who blog for their business. That could be a business they own or company they work for. The business blogger’s goal is to gain more exposure, traffic, and ultimately customers for their business. Unlike the personal blogger, their writing is less focused on themselves and more focused on their business and their industry.
A business blogger will write about the topics that will attract their ideal customers. For example, employees of a printing company will write blog content that is aimed towards other business owners who are in the market for business cards, flyers, brochures, and other printing services. The blog posts will cover topics like “How to Design a Great Business Card,” ‘Typography 101,” and “Creating a Brochure That Boosts Your Business.”
The success for a business blogger is to attract readers that will ultimately subscribe to their email list, submit a lead form, or make a purchase. The best way to build a community for a business blog is to identify people who are most likely to become customers of your business and create content that they would find interesting. Then make sure each piece of content leads these people to want to learn more about your products and services.