The first thing that businesses and entrepreneurs can do to find success is making a commitment to social media.
Like any other form of marketing, social media for businesses can be a real challenge. It’s hard to grow an audience, create great content, and increase engagement. All too often we see brands giving up on social media after just a few months.
We’ve found that it takes eight months to one year to really get the hang of social. Not only to get a consistent content stream going but to figure out what your audience resonates with and what they don’t.
It all starts with planning. Create a social media strategy and write it down in order to hold your business accounts. Your strategy should include a basic company mission statement, content plan and goals. And most importantly, a powerful statement on “why” people would follow you on social media, what kind of content you plan on creating and posting, and what you hope to achieve.
The second social media tip for businesses and entrepreneurs is to always (authentically) be you on social media.
Take a second to think about the brands that you follow on social media…. What makes them special? What makes you follow them?
Chances are that there is something special about the content they post or the way in which they post it.
Creating a great social media presence isn’t only about showing the value of your product or service to your audience. It’s about connection and experiences. The best brands out there share a common point of view with their fans.
Tip #3 is that great social media programs are built around listening to customers, not promoting to them.
The way we like to think about it is that social media offers an incredible, open-ended platform that businesses can use to communicate and engage with customers. That’s why we recommend using it that way!
Social media is becoming a customer service platform and people are coming to expect it. The tricky part is, the better you get at social the more engagement you’ll get, and in turn, the more comments. So be prepared for an influx of love from your fans!
The other side is that your customers are the best source of inspiration for content. Lots of businesses are sitting on a never-ending gold mine of content ideas by simply looking at their frequently asked questions, or what people are asking on social media. If you’re stuck on what to post, look to your customers first for ideas before anything else.
You can also listen to competitor’s customers as well, as funny as that sounds. Tools like Twitter Lists, BuzzSumo, Facebook Pages to Watch, Google Keyword Planner, and YouTubeare all great places to find what’s working in your industry.